Bayer Aspirin
Bayer Aspirin's campaign featured an installation at the Oculus in New York City, highlighting hidden heart attack risks. The interactive experience, part of their "Do You Know Your Hidden Risk?" initiative, aimed to educate the public about the often unnoticed factors contributing to heart disease. The installation provided engaging, informative content to help visitors understand their personal risk and take preventative measures for better heart health. I led the team to conceptualize the pop-up installation, designing the floor plan and graphics. Users could scan a heart-shaped QR code on the mural backdrop with their cell phones, linking them through social media to an augmented reality experience.
Art Direction | Experiential Design | Augmented Reality Design |
Photography | Film | Print Design
